The fastest growing city in the world… could it become the most important place on the planet? – The Guardian
In December 2007, Dubai & Co.: Global Strategies for Doing Business in the Gulf States, a breakthrough book published by Mc-Graw-Hill will be released to bookstores worldwide. The book is the first of its kind and offers a strategic guide to global firms seeking to do business in the highly attractive markets of the GCC. The book makes the case for why global businesses cannot afford to ignore the region and then guides multinationals with strategies along all key dimensions of their business model: market entry, marketing, human resources, and more.
Why Dubai & Co.?
- The Gross Domestic Product per capita of the Gulf States has reached nearly 3 times that of China and 5 times that of India.
- Dubai has 4 times more retail shopping space per person than the United States.
- More than 28 million passengers fly through Dubai International Airport each year, and its new airport will be bigger than Chicago O’Hare and London Heathrow combined.
- Dubai’s leading real estate developer has achieved a higher market valuation than any other in the world.
- The Gulf States are home to some of the world’s largest institutional investors, with significant stakes in prominent firms like the Four Seasons Hotels, Apple Computer, Daimler-Benz, Ferrari, Deutsche Bank, and China’s largest IPO in history.
In recent years, Gulf economies have grown almost three times faster than the rate of the world’s most developed countries.
It’s time to face the facts: No company with global aspirations can afford to ignore Dubai and the countries of the Gulf Cooperation Council (GCC). This fascinating strategic guide applies a global perspective to one of the fastest growing regions on earth will open up a whole new world of opportunity for you and your company. Written by Aamir A. Rehman—the former global head of strategy at HSBC Amanah —Dubai & Co. will shatter the myths you may have about the Middle East, revealing all of the cultural insights you need to know, consumer markets you need to tap, and corporate strategies you need to succeed.
Key Insights
The book includes case studies of what really works—and what doesn’t—for global businesses such as McDonald’s, GE, IKEA, Kraft, Honda, Nestle, Zara, Proctor & Gamble, and others who have already built thriving businesses in the Middle East.
The Gulf region is experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist, advisor to Fortune 500 companies, and Harvard Business School alumnus Aamir A. Rehman, no truly global firm can afford to ignore the booming GCC. You’ve got to understand the region, the people, the policies, and more. Thankfully, he’s put his insights, first-hand experience, and field-tested advice into one comprehensive strategy guide. Welcome to Dubai & Co.
This up-close, in-depth guide will help you to:
- Deepen your understanding of a region of critical importance to global business
- Change your perceptions about the Gulf states and the broader Middle East
- Understand and negotiate with different cultures and markets
- Create corporate strategies that fit your firm and the region
- Expand your international business faster, bigger, and better
- Access Gulf capital more effectively, enabling expansion and generating both local and global profits
Even if you have doubts or fears about the Middle East, this essential hands-on book will show you how to successfully navigate the region’s most attractive markets:, the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You’ll come to see that the Gulf region is a pocket of prosperity and stability within the broader Middle East, and offers a business environment in which multinationals can thrive. The key, however, is to approach the markets with savvy, manage real risks and drawbacks, and craft appropriate corporate strategies.
You’ll discover why the economies of the Arabian Gulf states are among the most dynamic in the world, with staggering amounts of wealth being generated at historic rates. You’ll learn the key characteristics of each country—historical, demographic, political, economic, and regulatory— in order to adapt your business to each unique environment. You’ll hear stories of major companies that paved the way for your success. You’ll even find a “Key Lessons” section of the end of each chapter to help you plan your own winning strategy.
Whether you’re already doing business in the Middle East, or just thinking about expanding your company into new markets, Dubai & Co. is the perfect guide to one of the greatest growth opportunities in the world.
Key Chapters
- The GCC in the Broader Middle East
- Think Again: Misconceptions about the GCC
- Market Attractiveness and Risks
- Essential Background on the GCC Markets
- A Piece of the Action: Market Entry Strategies
- Market Entry Strategies: Marketing to GCC Buyers
- Building Your Team: Human Capital Strategies
- Capable Capital: Financial Strategies
- Building GCC Awareness at the Global Head Office
Order it Now
Dubai & Co. is available for order at Amazon, McGraw-Hill and in local bookstores.
I just started reading this book.I brought this book in Bangkok,it is a first book talking about GCC in Thailand.I think it is a good guide for businessman for doing business in GCC .
I picked up this book as a reference for my Master’s thesis, and was immediately struck by the book’s readability and relevance. As an aspiring Gulf entrepreneur (and sometime academic), I am impressed.